WRTA Debuts Special Offer for World Religious Travel Expo: “Bring Agent/Planner, Both Go For Free”

LEXINGTON, Ky.– The World Religious Travel Association (WRTA) announced its “Bring an Agent/Planner, Both Go for Free” campaign for its upcoming Expo. Travel agents seeking new sources of revenues and clientele, while being mindful of their budgets, can bring a fellow travel agent professional or group planner, such as a religious leader or travel ministry organizer, to the November 13-16 World Religious Travel Expo in Montreal. Both will receive complimentary registration; regular admission for a travel agent or planner is $35.

“We are very excited to roll out this new special offer for Expo buyers and attendees,” said Kevin J. Wright, WRTA president. “The promotional campaign is in response to hearing from many travel agents and planners that finances are their top concern. If we can somehow help alleviate this challenge for them, they’ll then be able to successfully attend the upcoming World Religious Travel Expo.”

Wright views the program as a win-win arrangement. “If a travel agent brings another travel agent or planner, not only do they both go for free, but it also helps WRTA and our Expo by increasing the overall number of qualified attendees for sellers,” Wright said. “Everybody wins in this scenario.”

To take advantage of the special offer by WRTA and the World Religious Travel Expo, the following criteria must be met:
• A sponsoring travel agent must contact WRTA staff and provide registration information for the travel agent(s) or planner(s) he or she wishes to bring to the Expo.
• The travel agents and planners who are accompanying the sponsoring travel agent will be contacted by WRTA to verify their contact information and affiliation with the sponsoring travel agent.
• Once the sponsoring and contact information of all parties is verified by WRTA staff, the registrations will be processed (and Expo registration fees waived).
• The “Bring an Agent/Planner, Both Go For Free” offer is valid ONLY through the pre-registration period, ending on Friday, November 5, 2010. The offer is not valid after November 5, 2010, or on-site in Montreal.

The World Religious Travel Expo is the world’s pre-eminent faith tourism marketplace gathering, with hundreds of professionals and tourism organizations from more than 30 countries in attendance. November’s Expo will be held in conjunction with the NTA Convention for the second consecutive year, providing a combined gathering of 2,000-plus travel professionals and tourism organizations. Through this collaboration with NTA, the leading association for travel professionals, both associations can offer its members opportunities for education, business expansion and networking, along with access to new markets.

For more information about the special offer, contact the World Religious Travel Association by phone at 888.255.WRTA (9782) or +1.859.219.3529 or by e-mail at headquarters(at)WRTAreligioustravel.com. For more information about the WRTA Expo, visit http://www.wrtaexpo.com/. You can also find WRTA and the World Religious Travel Expo on Facebook.

The World Religious Travel Association is the leading global network for the $18 billion faith tourism industry. WRTA's primary purpose is to guide, enrich and expand religious travel and hospitality around the globe. WRTA membership includes travel agents, tour operators, tourism boards, attractions, accommodations, suppliers, media and other organizations involved in tourism. For more information visit http://www.wrtareligioustravel.com/ or http://www.wrtaexpo.com/.

PyroMarketing - A New Way to Think About Marketing

"The era of mass marketing is ending. The promotion of a single product or service to everyone through undifferentiated media reached its peak in the 1960's and its success convinced most marketers it was the only way." (from www.pyromarketing.com). Join Greg Stielstra at the World Religious Travel Expo in Montréal to discover his revolutionary PyroMarketing principles and apply them to your business! Learn more about PyroMarketing by watching this quick video from Creo Productions:
http://www.youtube.com/watch?v=N339VkrzNTA

CTV News Channel Regarding Brother Andre's Canonization as Canadian Saint

Here's the link to the article featuring my interview on CTV News Channel (Canada):

Read full story here: http://ottawa.ctv.ca/servlet/an/local/CTVNews/20101017/brother-andre-canonized-101017/20101017/?hub=OttawaHome

Selections of article:
His elevation to sainthood will carry some worldly benefits for St. Andre's hometown, according to Kevin Wright, the president of the U.S.-based world religious travel association.

"When an individual is declared a saint, their shrines attract significant numbers of visitors," Wright told CTV News Channel. "And we're going to see that in Montreal."

He said that while the oratory that St. Andre founded is not as big a draw as sites like the French shrine at Lourdes, it already attracts an estimated one million pilgrims a year.

And Wright said that St. Andre's sanctification will only boost those numbers.

"Over the next couple of years we could see that double and get up to three, four or even five million people. And that's incredible."

Prime Minister Stephen Harper said in a statement that the newly canonized St. Andre was "a great Canadian."

"Brother Andre's canonization is an important inspiration to us all, and the Oratory will continue to serve as a central landmark of spiritual strength and faith for Quebecers and all Canadians."

WRTA President to Appear on CTV News Channel Sunday

As part of the media attention garnered by Brother André’s canonization by Pope Benedict this weekend, WRTA President Kevin J. Wright will be interviewed on CTV News Channel Sunday about how this great event and the upcoming World Religious Travel Expo will boost faith-based tourism in Montréal.
CTV News Channel: http://www.ctv.ca/newschannel/

Canonization will boost Montreal tourism

Read full story at
http://www.metronews.ca/calgary/life/article/653171--canonization-will-boost-montreal-tourism

MONTREAL - Having a newly minted saint in town isn't just good news for Montreal's faithful — it will also likely bring a few hallelujahs from the city's travel industry.

The canonization of Brother Andre by Pope Benedict on Oct. 17 will not only spur some special events in Montreal but will also have long-lasting effects on the marketing of the city as a religious tourism destination, observers say.

"Once somebody is canonized, that really shoots it through the roof," says Kevin J. Wright, president of the World Religious Travel Association, which is holding its annual trade show in Montreal in November.

Wright said besides all the media attention Montreal will get because of the canonization, the papal nod to one of its local sons will be an incentive for faith-based tour operators to push Montreal itineraries in their packages.

Read full story at http://www.metronews.ca/calgary/life/article/653171--canonization-will-boost-montreal-tourism