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http://www.metronews.ca/calgary/life/article/653171--canonization-will-boost-montreal-tourism
MONTREAL - Having a newly minted saint in town isn't just good news for Montreal's faithful — it will also likely bring a few hallelujahs from the city's travel industry.
The canonization of Brother Andre by Pope Benedict on Oct. 17 will not only spur some special events in Montreal but will also have long-lasting effects on the marketing of the city as a religious tourism destination, observers say.
"Once somebody is canonized, that really shoots it through the roof," says Kevin J. Wright, president of the World Religious Travel Association, which is holding its annual trade show in Montreal in November.
Wright said besides all the media attention Montreal will get because of the canonization, the papal nod to one of its local sons will be an incentive for faith-based tour operators to push Montreal itineraries in their packages.
Read full story at http://www.metronews.ca/calgary/life/article/653171--canonization-will-boost-montreal-tourism
Features news, stories, and insight regarding the $18 billion and 300 million traveler worldwide faith-based vacations, cruise, and hospitality market.
About Me
- kevinjwright
- Kevin J. Wright is one of the world's most recognized religious travel and hospitality authorities. He founded and served as President of the World Religious Travel Association, the leading organization dedicated to the 300 million traveler faith tourism industry. He also served as Chairman of the World Religious Travel Expo, drawing more than 30 countries from around the world. Wright has been interviewed by the CBS Early Show, TIME Magazine, USA TODAY, Wall Street Journal, The New York Times, National Public Radio (NPR), National Geographic, Forbes Traveler, Los Angeles Times, Boston Globe, and dozens of other media outlets. He is the author of four travel guidebooks.
Faith-based Tourism
300 million travelers worldwide
