Article link http://www.vacationagentmagazine.com/Editorial.aspx?n=75516
North America’s top faith marketing expert Greg Stielstra will keynote for the second year at the World Religious Travel Expo 2010. Stielstra is the co-author of “Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers” and the mind behind the strategy of “PyroMarketing” to help businesses reach and retain markets. Stielstra also served as the marketing director behind “The Purpose Driven Life,” a faith-based marketing phenomenon and the fastest selling hardcover book in American history. Stielstra worked in marketing for Christian publishers for 17 years where he planned the promotions for dozens of bestselling books. An expert in word-of-mouth, faith-based and social network marketing, Stielstra is the author of two books – “PyroMarketing: the Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life” and “Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers.”
“People have long known that word-of-mouth is the most powerful form of advertising,” said Stielstra. “What they may not realize, however, is that faith communities spread word-of-mouth more effectively than any other group. What’s more, people of faith represent the largest demographic segment in the world. When you combine the size and connectivity of the faith community with new social media technologies, you can create incredibly powerful opportunities to promote religious travel that are also affordable. I look forward to sharing this good news with religious travel professionals and seeing them use it to further advance religious travel worldwide.”
The World Religious Travel Expo has developed into the pre-eminent faith tourism marketplace gathering with more than 500 travel professionals and tourism organizations from 30-plus countries in attendance. This November’s World Religious Travel Expo will be held in conjunction with the NTA Convention for the second year, providing a combined gathering of 2,000-plus travel professionals and tourism organizations. Through this collaboration with NTA, the leading association for travel professionals, both associations can offer its members unprecedented opportunities for education, business expansion, networking, and new market opportunities. For more information, call 888-255-WRTA (9782), email headquarters@WRTAreligioustravel.com or visit www.WRTAexpo.com.
Source: TravelPulse.com - Aug 20, 2010 / © 2010 Performance Media Group
