Ya'lla Tours president says faith-based travel can be lucrative
The faith based travel market can be very lucrative for travel sellers in new, repeat and referral business, according to Ronen Paldi, president of Ya’lla Tours, a faith based tour specialist in Portland, OR.
Citing 2004 census statistics, Paldi told Travel Market Report that two-thirds of the U.S. population describes itself as involved in their religious organizations, which generate $87 billion in annual contributions.
Travel, pointed out Paldi, is the single largest expenditure for U.S. religious organizations, after salaries, education and construction.
“The potential in this market is unlimited and it really is virgin territory for agents,” Paldi said. “It is a great opportunity for travel sellers.”
“The repeat factor is the highest in the industry. And if a travel agent books one church group of 30, this can result in individuals also take cruises and land vacations,” he said.
Features news, stories, and insight regarding the $18 billion and 300 million traveler worldwide faith-based vacations, cruise, and hospitality market.
About Me
- kevinjwright
- Kevin J. Wright is one of the world's most recognized religious travel and hospitality authorities. He founded and served as President of the World Religious Travel Association, the leading organization dedicated to the 300 million traveler faith tourism industry. He also served as Chairman of the World Religious Travel Expo, drawing more than 30 countries from around the world. Wright has been interviewed by the CBS Early Show, TIME Magazine, USA TODAY, Wall Street Journal, The New York Times, National Public Radio (NPR), National Geographic, Forbes Traveler, Los Angeles Times, Boston Globe, and dozens of other media outlets. He is the author of four travel guidebooks.
Faith-based Tourism
300 million travelers worldwide
