November 4, 2007

Jordan Travel Mart Registrations Begin

Jordan Travel Mart - Reserve your spot today in Jordan!


(McLean, VA and Jacksonville, FL) The Jordan Tourism Board North America (JTBNA), a WRTA charter member, has announced its 1st Annual Jordan Travel Mart (JTM)will be held onFebruary 10-12, 2008 at the King Hussein Bin Talal Convention Center at the Dead Sea. The format of JTM will include two days of pre-scheduled appointments between USA, Canada, and Latin/South America “Buyers” and Jordan “Suppliers,” presentations on various tourism products, and a great selection of exciting pre and post tours throughout the entire Country.

Jordan is a distinctive destination offering breathtaking and mysterious sights, luxury accommodations, exquisite cuisine and countless activities that can provide visitors with inspiration, motivation, rejuvenation, and a guaranteed experience of a lifetime. Jordan attracts many niche markets – luxury; eco-adventure; educational/cultural; medical/spa; cruising; and, of course, religious travel.

Faith tourism from North America to Jordan has increased dramatically since 2000, when JTBNA initiated a long-term marketing and public relations strategy to educate and attract the North American religious market. Years in the making, JTM will serve as a catalyst for suppliers and buyers seeking to strengthen their portfolios and increase their share of Holy Land travel to Jordan.

In making the Jordan Travel Mart announcement, Malia Asfour, Jordan Tourism Board North America Director, said: “This is a tremendous opportunity for travel professionals to learn and become experts on all the wonders Jordan has to offer and truly experience the diversity of this unique destination. We have witnessed a significant increase in interest from the North/South American travelers and have been working closely with the trade to capitalize on this trend. I am sure that Petra winning the title as one of the New 7 Wonders, will also dramatically increase consumers awareness and tourism arrivals to Jordan.”

Irma Coleman, President & CEO of William H. Coleman, Inc., the Jordan Travel Mart Event Management Firm, said: “We are very excited about being a part of the Jordan Tourism Board’s Team, and for the opportunity to help make this Event a vital part of Jordan’s Tourism development activities in 2008, and years to come.”

For additional information on JTM, registration forms, pre-post tour itineraries, and discount airfares please visit the official JTM website: www.jordantravelmart.com