Israel Tourism Ministry earmarks $2 million for North American Christian Market
Link: http://www.hotel-online.com/News/2007_Jun_17/k.TLG.1182185177.html
Israel is embarking on a new $11 million sales and marketing campaign to North America, with a goal of welcoming an extra 100,000 tourists. It is the largest ever spent on one destination by the Israel Tourism Ministry. The tagline is "Visit Israel, you'll never be the same." $2 million is earmarked for evangelical Christians, with another $150,000 slated for ads in Jewish press.
Unlike ever before, the Israel Tourism Ministry is facing "competition" from many other segments of Christian tourism. More people of the Christian faith are embarking on travelsto other Biblical lands in record numbers (Jordan, Greece, Turkey, etc.), as well as on other forms of vacations such as Christian cruises, missionary travel, leisure vacations (i.e. to the Bahamas), etc.
With registrations slated to launch next month in July regarding the 2008 World Religious Travel Expo http://www.religioustravelexpo.com/ (the first international religious tourism convention and tradeshow of its kind), the Expo will serve as a great opportunity for the Israel Tourist Ministry Office to showcase its destination in the largest faith-based venue of its kind.
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- kevinjwright
- Kevin J. Wright is one of the world's most recognized religious travel and hospitality authorities. He founded and served as President of the World Religious Travel Association, the leading organization dedicated to the 300 million traveler faith tourism industry. He also served as Chairman of the World Religious Travel Expo, drawing more than 30 countries from around the world. Wright has been interviewed by the CBS Early Show, TIME Magazine, USA TODAY, Wall Street Journal, The New York Times, National Public Radio (NPR), National Geographic, Forbes Traveler, Los Angeles Times, Boston Globe, and dozens of other media outlets. He is the author of four travel guidebooks.
Faith-based Tourism
300 million travelers worldwide
