Here's a new Nov. 22 report from the Travel Industry Association of America, regarding today's very high level of interest in religious travel and spiritual vacations (as well as other similar types of vacations):
TIA TRAVEL TIDBITS
WASHINGTON, DC -- Below is a brief snapshot of data from the Voice of the Traveler survey by the Travel Industry Association and Synovate.
SPIRITUAL VACATIONS: One-quarter (25%) of travelers said they were currently interested in taking a spiritual vacation (e.g., religious retreat, pilgrimage). More than one in ten travelers (12%) said they were MORE interested now compared to five years ago in taking a spiritual vacation. The appeal of a spiritual vacation spans the ages, with approximately one-third of each age group (18 – 34 years old, 35 – 54 years old and 55+) expressing current interest in taking such a vacation.
SPA VACATIONS: More than half (54%) of travelers said they were currently interested in going to a spa or a place where they can relax and rejuvenate themselves. Good news for the spa industry…interest appears to be growing. Almost a third (28%) of travelers said they were MORE interested now compared to five years ago in going to a spa or a place where they can relax and rejuvenate themselves. In fact, spa vacations ranked fifth when listing all the things people said they were MORE interested in doing now compared to five years ago. Among those who are interested in spa vacations, the majority (40%) are 35 – 54 years old; however, interest is also strong among 18 – 34 year olds (37%).
VOLUNTEER VACATIONS: One-quarter (24%) of travelers said they were currently interested in taking a volunteer or service-based vacation. More than one in ten travelers (11%) said they were MORE interested now compared to five years ago in taking a volunteer or service-based vacation. Interest was strongest among baby boomers, with the largest share (47%) of those interested in taking a volunteer vacation falling into the 35 – 54 year old age range.
CHILDREN-FRIENDLY DESTINATIONS: More than 35% of travelers said they were currently interested in traveling to places that cater to children. Among those who are interested, the majority (51%) are 18 – 34 years old, presumably young families with young children. Nearly one in five travelers (18%) said they were MORE interested now compared to five years ago in traveling to places that cater to children.
TIA is the national, non-profit organization representing all components of the $703 billion travel industry. TIA's mission is to represent the whole of the U.S. travel industry to promote and facilitate increased travel to and within the United States.
Features news, stories, and insight regarding the $18 billion and 300 million traveler worldwide faith-based vacations, cruise, and hospitality market.
About Me
- kevinjwright
- Kevin J. Wright is one of the world's most recognized religious travel and hospitality authorities. He founded and served as President of the World Religious Travel Association, the leading organization dedicated to the 300 million traveler faith tourism industry. He also served as Chairman of the World Religious Travel Expo, drawing more than 30 countries from around the world. Wright has been interviewed by the CBS Early Show, TIME Magazine, USA TODAY, Wall Street Journal, The New York Times, National Public Radio (NPR), National Geographic, Forbes Traveler, Los Angeles Times, Boston Globe, and dozens of other media outlets. He is the author of four travel guidebooks.
Faith-based Tourism
300 million travelers worldwide
