GLOBUS HOSTS 2nd ANNUAL NATIONAL RELIGIOUS TRAVEL SYMPOSIUM
Expert in Religious Travel Teaches Travel Agents – in Four Cities Across Nation – How to Target the $1 Billion Religious Market
LITTLETON, Colorado – August 5, 2006 –Globus’ worldwide religious travel program has launched faith-based travel into the mainstream. Today more than 600,000 Americans travel each year overseas for religious purposes and more than 50,000 churches institute travel programs (an increase of 20 percent in the past five years). To further meet this growing demand, Globus, the world’s leader in escorted travel, is hosting its 2nd Annual National Religious Travel Symposium. For the first time, the symposium will travel to four cities including Chicago, IL (Sept. 25), Largo, MD/Washington D.C. area (Sept. 29), Dallas, TX (Oct. 26) and Los Angeles, CA (Nov. 16) to educate travel agents on this increasing trend.
“Through this symposium, travel agents will learn about the religious travel market and its make-up,” said Kevin Wright, Globus religious travel manager. ”They will also gain additional marketing and sales tips enabling them to capitalize on this lucrative, yet underserved tourist segment.”
The symposium will feature the following speakers:
· Kevin J. Wright, Globus Religious Travel Manager: One of the country’s foremost experts on religious travel and forthcoming author of Frommer’s Complete Guide to Faith-based Travel, Wright will speak on the “Who, What, Why, Where, & How” of the economically vast and powerful religious market.
· Mike Shields, Globus Director of Group Sales and Emerging Markets: Schields, a veteran of the religious travel market, will address the “Top 10 Sales & Marketing Strategies” to the faith-based market.
· Honnie Korngold, President of Christian Travel Finder: Widely regarded as one of the nation’s top media “go-to people” for religious travel, Korngold will provide a concrete plan of action and tactics for travel agents tapping into this lucrative market.
· Fr. Allan Weinert, Chaplain: Weinert a pilgrimage chaplain with extensive travel experience, will offer an insider’s view on how to best work with the religious market.
Globus is now accepting registrations for all 2006 symposium dates. The cost of the symposium is $199 and includes conference entrance, one-night lodging, breakfast, lunch and other key resources including a copy of Kevin J. Wright’s religious travel guidebook (for day-attendees only, a $69 fee includes all of this except lodging). Travel agents from across the country are encouraged to attend any of the four, one-day events.
Attendees will also receive a tutorial session highlighting online travel agent materials including template letters to religious leaders, PowerPoint presentations (of religious tours, shrines, terminology, etc.) and an already prepared Religious Travel Business Plan template for travel agencies. International tourist boards will also attend and highlight their religious travel destinations through a variety of exhibits.
For more information, or to register for the symposium, please visit www.globusfaith.com/symposium or contact the Globus Faith team at faithteam@globusandcosmos.com or call 800-851-0728 ext. 7094.
Globus invites all media to attend these events as a special segment of the symposium will be devoted to media personnel.
About Globus
Globus is the world’s leader in escorted travel with more than 75 years’ experience opening the door to the world. Globus offers a world of choices with vacations to six continents, visiting more than 65 countries, with seven travel styles to choose from. For six years in a row, Globus has been selected by Recommend Magazine as the best Tour Operator to Europe, and a top finalist for North America, Asia, Latin America and Africa. The privately held company has offices worldwide with its U.S. headquarters in Littleton, Colorado. Globus vacations include: deluxe, superior first class or first class hotels; daily breakfasts and many dinners; professional Tour Directors or Local Hosts; sightseeing; transportation; hotel taxes; service charges; and baggage handling.
As nationally-recognized experts in religious travel and tourism, Globus’ religious travel offerings have been featured in national outlets including the CBS Early Show, USA TODAY, Wall Street Journal, The New York Times and Los Angeles Times, among others.
Agents can book reservations or request 2006 Globus Worldwide Religious Travel brochures by
calling 1-800-221-0090 or by visiting www.globusjourneys.com/agents.